BELKIN Email for existing customers
BODY DRENCH B2B Print Ad
GIGI B2B Print Ad for Beauty Trade Magazine
GOOGLE EXPRESS B2C North Face Email
GOOGLE EXPRESS B2C Email
Copywriter, editor, author, painter, brooklyn
let me tell your story
Hi there,
I’m Amy DeZellar, and I’m a marketing copywriter, editor, and author with over 20 years of experience. As a marketing copywriter, I specialize in big tech, e-commerce, and beauty. Select clients include Google, Amazon, Microsoft, and Alaska Airlines.
I had a memoir released by a Big 5 publisher, and I sometimes sell my paintings on the sidewalk.
I’m based in Brooklyn and have also lived in Minneapolis, Seattle, and Los Angeles.
That’s part of my story.
Now let me tell me yours.
As an AI Content Editor,
I bring traditional editorial expertise, (including copywriting, copyediting, and proofreading)to editing AI-generated copy so that it lives and breathes, makes sense contextually, and is copyedited properly.
AI
content editing
digital copywriting
360 campaigns, web sites, home pages and landing pages, video scripts, banner ads, headlines, emails and product copy.
Homey holidays email courtesy of Google Express and the Spirit of DIY. You stay cozy while they deliver the what you need to make everything from cupcakes to crafts. Email directed to special holiday DIY landing page.
Google Express email highlighting North Face clothing and gear for the most outdoorsy winter adventurer.
This email is simple, clear, and acknowledges how busy the typical Ridwell customer is. I wanted them to feel like someone was on their side.
commercials + video scripts
TOYS “R” US COMMERCIAL
I was hired by a Los Angeles ad agency to write a voiceover for this Yvolution commercial for Toys“R”Us emphasizing the scooter’s features. They wanted a steady commentary throughout.
BELKIN HOW-TO VIDEO
I wrote this how-to video as a storyboard when I was an in-house Marketing Copywriter at Belkin in Playa Vista.
SALON PERFECT
Press-on Nails Collection
The Salon Perfect team wanted a fun story about the benefits of their Press-on Nails—that they’re quick and easy to apply. I wrote “The Vacation” as we brainstormed in a notebook and they just gave it to the designer as-is. I was in-house at Aii Beauty, a manufacturer in L.A.
At a time when a lot of brands had a line of nude-colored nail polish, Salon Perfect asked me to emphasize that theirs was actually good for your nails. The double entendres were empowering.
You can tell from the artwork and packaging that Hollywood Fashion Secrets has a sense of humor. They always let me have fun with the writing. This is for their makeup setting spray Sealed with a Mist.
ads + print
“Ugly cry? Never again!
Your makeup will stay poised and perfect even under the most treacherous of beauty circumstances.”
Print signage for Belkin cables in-store display at Apple stores, Target, Best Buy.
my first book
DATING AMY: 50 True Confessions of a Serial Dater (Grand Central/Hachette 2008)
"Timeless. Hilarious. And mean. It's great!" -- E. Jean Carroll, ELLE Magazine
"With a voice that's a winning mix of Carrie Bradshaw and David Sedaris, DeZellar has penned a riotous paean..." -- Seattle Post-Intelligencer
"DeZellar is a straight-ahead writer with verve... "Dating Amy" is a light, sweet concoction that's perfect for summertime. -- Omaha World-Herald
"Sex and the Emerald City... includes dating tips, hookup myths proved and disproved, and a slew of classic dating horrors." -- Seattle Weekly
paintings
I do acrylic paintings and funny illustrations which I sell at fairs and sometimes just on the sidewalk in Brooklyn or Manhattan. Check out my Ghost Surfers, Ominously Positive Guinea Pigs, and Angry Mermaids.
